Koza vs Rella

Rella charges for people. We charge for clients.

Rella is the closest thing to Koza on the market and it is good at what it does. The real difference is not a feature list, it is the unit. Rella gives you unlimited clients and bills every seat, so hiring costs you money. We give you unlimited seats and bill client spaces, so only winning work does. Below is where each one wins, including the shapes where Rella does.

FeatureKozaRella
Content calendar & scheduling✓✓
Multi-platform publishing✓✓
Analytics & reporting✓✓
AI caption writing✓✓
Brand kits & media library✓✓
Client approvals✓✓
Unlimited seats✓—
Onboarding & branding forms✓—
Client portals with per-status visibility✓—
Shoots & shot lists✓—
Booking links, whole-crew availability✓—
Direct publishing✓—
Meta Ads on the same record✓—
White-label at every size✓—
Koza
$45/space/mo

Falling to $36, then $27, as you grow.
Unlimited seats. At 14 people and 9 clients: $369.

Rella
$24–64/seat/mo

Unlimited clients, but every hire adds to it.
At 14 people on Premium: $672.

Which one is cheaper depends on your shape

Rella sells unlimited clients priced per seat. We sell unlimited seats priced per client space. They are mirrors of each other, so the answer is not the same for every agency. Here it is either way.

4 people, 12 clients · Koza $477, Rella $192. Rella, comfortably. A team that small has a capacity problem, not a coordination one.
8 people, 8 clients · Koza $333, Rella $384. Koza, and the gap widens with every hire.
14 people, 9 clients · Koza $369, Rella $672. Koza, by $303 a month.
20 people, 15 clients · Koza $585, Rella $960. Koza, by $375 a month.

Why agencies choose Koza over Rella

✓Hiring never raises the bill. Rella charges for every seat; we charge for client spaces.
✓The brief is captured at onboarding, so Oza writes from it rather than guessing from a prompt.
✓Meta Ads sit on the same record as the post. Rella stops at the post.
✓Shoots, shot lists and booking links that offer a slot only when the whole crew is free.
✓White-label at every size, not a top-tier upgrade.
✓Koza publishes. Rella plans and approves; the posting still happens somewhere else.

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